Meet our Tastemakers.
Kate Watson Smyth - Mad About The House
Kate brings a unique perspective to the world of interiors, blending her talent for storytelling with a deep understanding of design. For Kate, decorating is about more than aesthetics—it’s about creating spaces that reflect who we are and support how we live. Her approach focuses on thoughtful, intentional design that not only enhances a home’s visual appeal but also nurtures the wellbeing of those who live there.
Kate’s background as a writer has shaped her distinct voice and approach. She began her career as a journalist, contributing to prestigious publications such as The Guardian, The Times, and The Telegraph. Her ability to craft compelling narratives has translated seamlessly into the world of design, where she tells the story of each space with creativity and insight. With over a decade of experience in design and creative consulting, Kate has built a reputation for connecting with audiences on a personal level.
Whether she’s discussing the transformative power of colour, the importance of functionality in a home, or how to make bold design choices, Kate’s insight resonates with authenticity and expertise. Her passion for interiors shines through in everything she does, from her written work to her collaborations with brands. We are thrilled to have Kate on our tastemaker roster, sharing her vision, creativity and depth of experience with brands and audiences alike.
Susanna - Shnordic
Known for her Scandinavian-inspired interiors and lifestyle, Susanna from Shnordic was one of the first content creators to gain recognition for her beautifully curated home design. As her following grew, Susanna expanded into fashion and beauty, collaborating with brands like Anthropologie and Sezanne, while sharing her simple skincare and makeup routines.
Susanna is now about to embark on an exciting new chapter: a complete renovation of a Georgian manor house in the heart of the Cotswolds. At Shore Edit, we’re excited to support her as she grows in this next phase, helping to elevate her personal brand and PR as she takes on this new and inspiring journey.
Jazzy & Jack, Duncombe House Diaries
A stunning blend of heritage, design, and inspired living, Duncombe House Diaries is quickly becoming a standout in the interiors and lifestyle space. Their remarkable renovation journey has captivated audiences, growing an impressive following in just 8 months. With their latest YouTube launch already surpassing over 1 million views in less than a month, their momentum is undeniable.
Our partnership focuses on strategic collaborations, connecting them with brands that align with their vision and values. It’s an exciting time to help Jack & Jazzy continue to grow and make an even greater impact. Definitely one to watch!
Rebecca Lawson – Malmo & Moss
Rebecca Lawson is the North London-based content creator and author behind Malmo & Moss, known for her effortlessly pared-back style and love of Modern Rustic, Scandinavian-inspired interiors. With a loyal and highly engaged audience across Instagram and Pinterest, Rebecca’s content resonates with women who are drawn to slow living, travel, and beautifully curated spaces.
In 2020, she co-authored the best-selling interiors book Scandi Rustic—acelebration of natural materials, characterful spaces and quiet design—which has been featured in The Sunday Times, Red Magazine, House & Home,Country Living and Reclaim.
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Working in marketing, as opposed to consulting on it, is very different. Ellie has done it at all levels.
We embarked on a wild ride creating a company without sales, building it to achieving an international turnover in the tens of millions in a short time. Along the way she developed a visual tone and style that grew into a brand, which has established itself and is well respected within the industry. Ellie's approach is friendly and informal, which in itself is so refreshing from the modern world of corporate time wasting. I’ve noticed one of the most daunting questions for a marketing agency is “how would you chop up our budget?” and then “what content should we make?”. With Ellie’s help you’ll find out that this is one of the most exciting bits of the journey.
Micro businesses starting out on an influencing journey, or established brands looking for a modern action plan, will be equally looked after. The marketing landscape has never had so many interesting options. Ellie has handled all kinds of projects and budgets, so you’ll be in safe hands.
Product Director - Corston Architectural Detail
